How The Today Show Got Us to Cry First Thing in the Morning


We are truly honored to have been on The Today Show’s Food For Thought this morning.

While our company viewing party was cancelled due to the annual polar vortex, we all assembled online so we could watch together. The segment was incredible, and it was a profound thing to see ourselves from the outside in. General reactions from our team ranged from overwhelming joy to tears. Mostly tears.


But enough about us and our feelings.

The segment featured some incredible non-profit organizations we work with, like Rhythm Works and The Transition Center; an interview with our buddy Izzy Paskowitz of Surfers Healing; and a shout out to the Benson Bruins Jr Football League, who sold more than $24,000 in their first Double Good fundraiser.

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But more than anything, this segment was about you. From the bottom of our hearts, thank you to everyone who has ever fundraised with us or bought popcorn.

You are the reason we exist.


“And it’s good.” —Sheinelle Jones

Check out the full segment!

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